Glimmer Press Kit
Glimmer Press Kit
Meet Glimmer the Glowing Unicorn®
The Glow-in-the-Dark Unicorn Helping Kids Look Forward to Bedtime
Glimmer is a soft, cuddly unicorn plush that magically glows in the dark. No batteries, no screens, just a sprinkle of light and imagination. Created by SNUGSHINE, Glimmer is part of a magical story world designed to spark comfort, calm, and excited about bedtime, turning nighttime into something that kids (and parents) look forward to.
She’s already a bedtime favourite for families and available now on Amazon.
About SNUGSHINE
SNUGSHINE is a character-led brand on a mission to make everyday childhood moments magical. Through beautifully illustrated books and comforting glow in the dark plush characters, we help families turn bedtime into something children (and parents!) genuinely look forward to.
SNUGSHINE’s growing portfolio centres around the bestselling Unicorn Plush Set, which includes an 18-inch glow-in-the-dark Glimmer unicorn plush, a beautifully illustrated picture book, and a flashlight projector that brings Glimmer’s world to life. Complementing the core set, we also offer a range of themed colouring and activity books — all designed to bring Glimmer’s world to life and encourage screen-free fun for kids aged 3–7. These are available worldwide on Amazon.
Why Parents Love Glimmer
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Light-activated glow – no batteries needed
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Cuddly, comforting design
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Supports calming bedtime routines
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Based on a character from a beautifully illustrated book
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Glows gently after lights-out – perfect for kids 3–7
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Personalised Glimmer notes available via our Instagram for a magical parent–child moment
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Available on Amazon in the US, UK, and soon Australia
Affiliate-Friendly for Press & Collaboartors
Glimmer is available on Amazon and eligible for affiliate commissions through Amazon Associates and Skimlinks, making her ideal for gift guides and parenting roundups.
Download Media Assets
We’ve made it easy for you to grab what you need.
👉 Click here to access the Glimmer Press Kit folder
Includes:
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Hi-res product and lifestyle images
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Brand logo
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Glimmer book cover
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Creator / co-founder pictures
Press Quotes & Testimonials
“This has been a massive help in helping my 8 year old asd child sleep. I tried everything. Weighted blankets etc.. It's been a life saver.”
— Verified Amazon Customer“Glimmer is just the cutest, best gift for your little ones! My niece is obsessed with snuggling with her and reads the book every night. She finds extra comfort in her glow in the dark features. Perfect Christmas gift!.”
— Verified Amazon Customer“Extremely happy with Glimmer! It was the perfect magical gift for our daughter. Just what I was hoping for. She loves her!”
— Verified Amazon Customer“Extremely happy with Glimmer! It was the perfect magical gift for our daughter. Just what I was hoping for. She loves her!”
— Verified Amazon Customer"If you need sleep, definitely buy" - Verified Amazon Customer
"Magical and thoughtful gift" - Verified Amazon Customer
"Perfect for kids who are scared of the dark" - Verified Amazon Customer
"Glimmer is just the cutest, best gift for your little ones" - Verified Amazon Customer
"Perfect night light and soothes at the same time". - Verified Amazon Customer
Contact
Press enquiries: hello@snugshine.com
