About SNUGSHINE

Step into a world where every child feels happy and special every day, with a little dose of magic from SNUGSHINE.

SNUGSHINE was born from a dream to bring magic and joy into everyday family life. Co-founded by Jonathan and Sharon, we create characters and products that spark children’s imaginations while solving real challenges for parents.

Meet the Founders

With a passion for all things fun and magical. Jonathan co-founded SNUGSHINE to create characters that children and parents can truly love. As an author, he crafts stories and adventures that spark imagination and he loves seeing the joy these characters bring to families. Together with Sharon, he's on a mission to fill the world with kindness, comfort and a touch of magic - one SNUGSHINE friend at a time.

With a heart full of creativity and a passion for bringing joy to kids, Sharon co-founded SNUGSHINE to create unique products and characters that capture kids' imaginations and solve real problems for parents. As a mother and experienced product developer, Sharon believes in making products that are both magical and practical—something kids love and parents can rely on. After years of developing products, Sharon, together with co-founder Jonathan, is focused on making SNUGSHINE a brand that brings magic, encouragement, and fun to children’s lives, while solving everyday challenges for parents.

 Characters Full of Magic and Joy

Our lovable and fun characters are like the perfect best friends, always there by your side and encouraging everyone to believe in their own inner magic.

Crafting Magic with Care

We have a commitment to provide high-quality, safe and magical products for kids. We promote a culture of care, integrity, and innovation, and we work closely with a fantastic team of designers and manufacturers who share our vision and dedication to excellence.

Join in the Fun!

We can't wait to see the joy and smiles our lovable characters will bring to you all. Welcome aboard, and let's make every day a SNUGSHINE day!